What began as an internal brand-facing project, initially launched on UNINTERRUPTED social channels, expanded when State Farm approached us to create a 3-athlete video series. Building on this, we refined a 2-3 minute mixed media format that delves into basketball history to uncover insightful and inspiring narratives often forgotten or under-told. These stories, previously untold or rarely shared, are then narrated by current NBA players actively advocating for change both on and off the court, echoing the legacy of our basketball OGs.
A 2-3 minute mixed media format looking back into history to find insightful and inspiring stories within the basketball universe that have been forgotten until now: either never been told or are very under told.
Fans will learn the stories of athletes like Kareem Abdul-Jabbar, who made waves as a Black revolutionary off the court while patenting his famous hook shot on the court.
These stories will be narrated and told by current NBA players who are fighting for change on and off the court just like our OGs.While highlighting the stories of our OG, the newbie of each episode draws parallels to the continued fight still taking place today.