Alexa Lopez
Alexa Lopez

WHAT ARE YOU WORKING ON?
JANUARY 2022-July 2023

Every athlete is working on something. Whether it’s adding a new move to their game or a new title on their resume. They are on a constant pursuit of progress. But for every athlete, the journey is different. Some are at the height of their careers, others are just getting started. Some are making wholesale changes to their game, others are improving within the margins. And for some, the biggest challenges they’re facing are away from the field of play entirely.

Capitalizing on Nike’s position as the ultimate authority on the athlete experience, this is a groundbreaking opportunity to show how truly individualized that experience actually is, and ultimately reshape the public understanding of the human side that exists behind it all.

WHAT ARE YOU WORKING ON?
JANUARY 2022

Every athlete is working on something. Whether it’s adding a new move to their game or a new title on their resume. They are on a constant pursuit of progress. But for every athlete, the journey is different. Some are at the height of their careers, others are just getting started. Some are making wholesale changes to their game, others are improving within the margins. And for some, the biggest challenges they’re facing are away from the field of play entirely.

Capitalizing on Nike’s position as the ultimate authority on the athlete experience, this is a groundbreaking opportunity to show how truly individualized that experience actually is, and ultimately reshape the public understanding of the human side that exists behind it all.

Check the What Are You Working On pilot featuring Ishod Wair here.

Alexa Lopez