Nike approached us with the challenging task of introducing their latest signed athletes before their big break. After brainstorming various show concepts, Nike embraced "Put You On," and we enthusiastically dove into the project.
Starring Emmanuel Hudson, Tyree Elaine, and Klarity, "Put You On" combines elements of First Take and Malcolm in the Middle, recreating 90s/early 2000s basement vibes for a 2020 audience. Shot in "some kid's parent's basement," the show features three comedians engaging in banter about who knows the newest athlete best. Infused with quirky, Gen-Z-inspired humor, the hosts present the star athlete by playfully "tossing it to them" on the big (or small) screen.
Following a highly successful Season 1, we were renewed for a second season, which premiered in June 2022.
Nike came to us with the not so simple task of shedding light on their newest signed athletes before they have their Naomi Osaka moment in the sun. After ideating on a handful of show options, Nike bought into “Put You On” and we hit the ground running.
Starring Emmanuel Hudson, Tyree Elaine, and Klarity, “Put You On” is a cross between First Take meets Malcolm in the Middle - it’s recreating 90s / early 2000s basement vibes to fit into 2020 culture - with some quirky and Gen-Z inspired gags. Filmed in “some kid’s parent’s basement,” we will highlight three comedians who go back and forth about who knows the newest athlete better than the other. Through spitting facts with a comical twist, the hosts will introduce our star athlete by “tossing it to them” on the big (or small) screen.