Alexa Lopez
Alexa Lopez

More Than A Boss
April 2021

"More Than a Boss" offers a microcosmic exploration into the pursuit of excellence. Presented by Alvin Kamara as a personal guide to achieving a boss-like status, the audience will gain insights from a roadmap illustrating diverse paths to personal greatness. These 1-2 minute athlete-led manifesto videos are rich with anecdotes providing context for each point articulated by the athlete.

More Than A Boss
April 2021

"More Than a Boss" is a microcosmic look at what it means to pursue excellence. Presented by Alvin Kamara as a personal guide to becoming a boss, the audience will take away by a roadmap showing the many paths they can take to achieve personal greatness. These 1-2 minute, athlete-led manifesto videos are filled with anecdotes that give context to each of the points the athlete lists out.

The content will prove the notion that while every individual’s path is unique, what ties us together is our shared humanity and desire to be a Boss on our own terms, while positively affecting the communities we belong to.

Creative director: Gaby Goldberg | Art director: Alexa Lopez | Project Manager: Anne Pierce | Talent Relations: Stacey Garcia | Production and Post: Maria Manfre, Michael Belmonte, Schmecka Douglas | Client solutions: Chris White, Jared Kildare, Eddie Connelly | Graphics: Cody Moore | Director & Writer: Kajal Patel additional writing Siddiq Cornish | EPs: Spike Jordan+ P the Genius | Producer: Ivan Vega | DP: Marcello Peschiera | Stylist: Brandon Williams | Editor: Chiao Chen | Colorist: Dante Giani | Composer: Gavin Brivik | Production Company: The Genius Club

Alexa Lopez